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Adidas, Name’s origin
The name Adidas comes from the name of the founder of the company : Adolf “Adi” Dassler, who created it with his brother. It was first called Dassler Brother Shoe Factory, and then named ADIDAS in 1949.
Adidas : From 4 gold medals to thousands of shoes
Adolf “Adi” Dassler started to produce his own sports shoes at home after World War I, joined by his brother. The company was at that time named Dassler Brother Shoe Factory. Adolf drove to the 1936 Summer Olympics and persuaded one of the sprinters, Jesse Owens, to wear his shoes. This one got 4 gold medals, and this is how they got orders from trainers from all around the world. Their business prospered, they sold 200.000 pairs of shoes yearly before World War II. But later, the two brothers split up, and Adolf’s brother created PUMA.
Adidas : a wordlwide sport equipment supplier
In 1949, the factory became then ADIDAS. Adidas is nowadays still involved in sponsoring sports teams or players in football, basketball, tennis, golf, rugby and many others. It supplies football kits and equipment for worldwide renowned clubs like Real Madrid, A.C. Milan or Bayern Munich. The company has 1000 stores around the world and a revenue of 14,88 billion Euros in 2012.