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Asics

Asics, designed for high-level athletes.

At the very beginning, Asics designed shoes for basketball players in order to respond to their needs for comfort while playing, in order for them to be more efficient. Their first creation was called Onitsuka Tiger, a pair of shoes which was characterized by special soles simulating the plunger of an octopus. The brand became famous and expanded its interest to also cover other kinds of sports. In 1951, the winner of the Boston marathon was wearing tiger shoes, and in 1964, Japanese women volleyball players also won gold medals during Tokyo Olympic Games while wearing “tigers”. Starting in 1970s, the brand changed its name to ASICS which stands for “Anima Sana In Corpore Sano” meaning a healthy body in a healthy mind. A research center destined to bring improvement and innovation to their shoe design has been founded in the 1980s.

Asics, various styles of shoes for different kinds of needs.

Due to the success of their athletic shoes, ASICS keeps on evolving by designing various styles of shoes for different types of activities such as running, training, walking, volleyball, tennis and track and field. They also design clothing and accessories such as tops, bottoms, outwear, socks, bags, and hats for men, women and children. Beside the sports shoes, they also create casual sneakers for those who would like to have stylish everyday looks. Examples of their famous products are GEL-KAYANO, GEL-KINSEI and GEL-NIMBUS, which are all very comfortable and of the highest quality ever. ASICS’ designers are carefully crafting their products by selecting premium quality materials such as luxurious leather and rubber. Furthermore, they know how to put details together in order to produce innovative and attractive designs that respond to every man’s needs and taste.

ASICS was initially known as Onitsuka Co. Ltd. which is a footwear company founded by a shoemaker named Kihachiro Onitsuka in Japan in 1949. They became better-known in the sports world due to the fact that various famous athletes wore their creations. Nowadays, they are considered as one of the top brands producing sportswear and accessories on the international market.

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