Progressive, creative, individual: Hugo, the young and on-trend line from Hugo Boss, makes no style compromises. Refined materials and slim cuts make for a sharp look. Hugo represents the complete wardrobe of the active, dynamic young man. Discover our selection of shoes, shirts and Hugo Boss suits.

Hugo - hugo boss

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Hugo - Hugo Boss

Hugo by Hugo Boss, a creative line for men.

The line Hugo by Hugo Boss began with a perfume reissued by Hugo Boss AG. It is an aromatic green fragrance for men. Boss labelled perfumes that appeared 60 years after the creation of the factory. The fragrance allowed the company to achieve the required expansion to enter the Frankfurt Stock Exchange market one year after its launch. The other products of the collection are manufactured in many countries around the world. They consist on high-fashion clothing, footwear and accessories, but toilet water is the item that increases the sales the most. As the company turnover is concerned, it reached over 40% of the total net revenue with its 12.496 employees and more than 6.000 points of sale in 124 countries.