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NIKE

In 1964, Bill Bowerman and Phil Knight joined forces to sell sports shoes imported from Japan. Wishing to sell the shoes under their own brand, the two men founded Nike in 1972, with the name derived from Niké, a Greek goddess of triumph and victory. Since then, the brand with the tick stands out as one of the leaders in sneakers and since became a major pillar in the sector.

Nike’s birth.

In 1964, Bill Bowerman and Phil Knight created Blue Ribbon Sports (RBS). The two men co-allied thanks to sport, as Bill Bowerman was a coach devoted to his students’ performance and Phil Knight, one of his students in middle distance running. This latter, a finance student, at his MBA completion, launched his own innovation project of importing shoes from Japan to be sold in the USA. His coach and client quickly became his partner. In 1965, their sales reached 20.000 dollars. Later, they produced their own range of shoes and in 1971, they created the light weight training shoes. One year after, their success began during the 1972 U.S. Track & Field Trials. In 1979, they launched the Nike Air Technology (“Nike” is the name of the Greek goddess of victory).

Nike’s growth.

In 1982, they became the leader of athletic/training shoes brand in America. In 1985, the brand’s fame increased with Michael Jordan’s popularity. Then, they expanded their production to sport clothing and accessories. For the coming years, they supply international teams and famous sportsmen such as the Brazil football team, U.S men’s and women’s soccer team, the golfer Tiger Woods and many others. Through the years, Nike still continues its constant innovation, this brand still keeps its fame and success with a wider audience from different sport activities like tennis, cricket and so on. And this continuous success is shown by the company increasing annual sales revenue at 20.89 billion in 2011, 24.2 billion dollars in 2012, 25.33 billion in 2013, 27.79 billion in 2014 and 30.7 billion forecasted for 2015.

42 Items
42 Items