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Wrangler, adopted to inherit success.
Wrangler is an American clothing company, famous for its jeans wear ranges and belonging to VF Corporation, who owned more than 30 popular brands such as The North Face, Vans, Timberland, Lee and many others. The story began in South Elm Street, when C.C Hudson ended up creating his own clothing company in 1904 : the Hudson Overall Company. But in 1919, it was renamed Blue Bell Overall Company through a bell, offered as a gift to C.C Hudson, which eventually turned to blue due to Denim dust. In 1943, the company purchased Casey Jones Work-Clothes Company, while the unpopular brand Wrangler was Casey Jones’ owning, hence this introduced Wrangler in a success story.
Wrangler became famous.
In 1946, with the collaboration of the Polish Bernard Lichtenstein, also called Rodeo Ben, Blue Bell manufactured jeans wear for cowboys, for rodeo purpose, and branded the production Wrangler, which also means “working cowboy”. In 1947, the company also produced 13MWZ and 11MWZ styles, and later 20X, Riggs, and Aura styles, which are created for a selected audience under Wrangler brand. Wrangler’s production began to be sold over Europe and Australia and in 1973, the brand gained popularity within young people. The brand expanded its popularity toward the country music fans with music accessories production, and also in 1983 toward football fans, as it sponsored the European Football Champions Nottingham Forest F.C. In 1986, Blue Bell joined VF Corporation, which promoted a worldwide success for Wrangler, especially in the USA, UK and Australia.